When it comes to making choices about what products to buy, Americans’ purchasing priorities start with price first, quality second, and how “green” a product or company is next. With the rise of environmentally friendly claims by so many companies it can be hard to figure out if we’re getting told the truth, the whole truth, and nothing but the truth.

When we’re trying to make up our minds — many of us are relying on Sustainability Certifications to help verify the claims that companies are making. So we thought we’d give you a little more insight into how Sustainability Certifications work.