White Wine Emoji: Update
White wine lovers across the globe will have to let the white wine emoji continue to age.
Our 19-page proposal for a White Wine Emoji, now in its third draft, was up for review by the Unicode Technical Committee (UTC) at their July meeting held on the Microsoft Campus in Redmond, WA. Official meeting notes released from the UTC states that they will, “Continue to consider ‘white wine’ emoji for future addition,” and has a UTC Action Item, 160-A43, to do precisely that.
“The debate actually centers around color, not wine,” says Maggie Curry, Director of Marketing for Kendall-Jackson. “Since a red wine emoji already exists, the white wine emoji is seen as a color variation and adding color variation to an emoji is proving more complex because the Unicode standard is not fully defined.” With the UTC tasked at protecting the global keyboard, the addition of white wine has to be carefully considered, as it might open the door to many emoji color variations (rosé wine for example, shades of beer, or even different color animals).
We vow to continue leading our efforts and the global movement, and are hopeful to see progress on the proposal soon. “The white wine emoji effort has garnered enthusiasm from around the globe, and we continue to refine our proposal to support the white wine emoji,” says Maggie Curry.
We are currently updating the proposal for a fourth time, adding additional research that proves white wine as a necessary addition beyond red wine for emoji communication based on global use, economy, culture and industry.
“For example, white wine is paramount in regions such as Alto Adige with Pinot Grigio, Mosel with Riesling, and Sancerre with Sauvignon Blanc, and there is currently no way to communicate by symbol when it comes to wine in those geographies,” says Curry “What started as a fun idea has now turned into a complex effort for Kendall-Jackson, the wine community, and wine fans around the globe.”
We, and our global partners, encourage the wine community to continue to call for the white wine emoji by using #WhiteWineEmoji on their social channels, which is easily tracked by Unicode to show global want and need.
As Pliny the Elder once said, “In vino veritas” (in wine there is truth), and we continue to push for wine symbol color variation to convey truth in the modern wine communication zeitgeist.
A special thank you to all of the people that have joined he movement! Together, with your help, we can make it happen — cheers!